Branding, Visual Identity, Brand guidelines, Brand Comms, Print, Merchandise

“Our new identity has directly contributed to the success of our new chapter.” – Director, The Peace Museum

Founded thirty years ago, The Peace Museum in Bradford is the only UK museum dedicated to the history of peace. When the National Lottery Heritage Fund supported the charity to relocate to a new home in 2024, it was time to refresh their brand.

The Peace Museum wanted to recognise their rich history and collections, while reflecting the energy of their future and growing new audiences.

I worked closely with the Museum team and amazing collections to create a vibrant brand influenced by the graphics of protest and activism with a bold approach to typography.

The logotype, set in ‘Bayard’ typeface (by Tré Seals of Vocal Type foundry), references the protest signs from the 1963 March on Washington for Jobs and Freedom and was inspired by the Civil Rights activist, CND campaigner and Quaker Bayard Rustin.

The Museum’s original logo of a dove was re-imagined with a contemporary feel to allow for a wide range of applications, including website, exhibition graphics, banners, posters, and social media. The new design references F.H.K Henrion’s dove artwork, expressing the spirit of hope and freedom in the grip of WW2, from A.I.A’s ‘For Liberty’ exhibition at John Lewis, London, in 1943.

Using the new brand, I helped the museum develop their first range of merchandiseincluding badges, t-shirts, mugs and tote bags with playful slogans. These products are not only a great way to engage new audiences but also offer a vital new earned income stream for the charity.

After being closed for the last four years, the Museum finally reopened in August 2024. In the first three weeks, they had over 5,000 visitors to the new space in Salts Mill. They’ve had fantastic responses to the space and how people are engaging with the new permanent exhibition.

Exhibition identity and graphics, poster design, social graphics.

“An extremely creative, thoughtful, sensitive and organised designer” – Salts Mill

It was a big challenge: world-famous artist David Hockney’s biggest artwork, 90 meters long, exhibited in an industrial roofspace almost the length of two football pitches.

First shown at the Musée de l’Orangerie, Paris, the monumental artwork A Year in Normandie was made by joining some of the 220 paintings Hockney created on his iPad during the first weeks of lockdown, printed large-scale and shown in a continuous loop.

My client, Salts Mill in West Yorkshire, was to exhibit the artwork in its UK premiere, installed in the vast roofscape of the Victorian textile factory which was once the biggest in the world.

A bold design was needed, one that could make an impact while allowing the joyful vibrant colour of Hockney’s artwork to take centre-stage. I chose an inky blue for the ground, with pops of daffodil yellow and lilypad green, all drawn from colours in the original artwork, together with a clean and spacious sans-serif font.

As well as the exhibition identity and graphics, the client wanted to celebrate A Year in Normandie at Salts Mill with a set of posters for their renowned retail and design spaces.

I designed 4 large-scale litho posters, each featuring a different section from the artwork, as well as Water Lilies in the Pond with Pots of Flowers which was also on display at Salts Mill.

Hockney’s exhibition posters from his long career have become highly collectable, and we were thrilled to be able to add to the unfolding story of Britain’s greatest living artist.

Credit: David Hockney "A Year in Normandie" 2020-2021 (detail.) Composite iPad painting. © David Hockney

Visual identity, brand comms, reports, publications, campaign assets, event materials, merchandise.

“Rachael is always a joy to work with and just ‘gets’ what we want.”
– Ideas Foundation

Burberry is one of the world’s most revered luxury brands. Together with the Ideas Foundation, the Burberry Inspire programme supports young people to gain confidence, develop valuable skills, and harness the power of creativity.

I worked closely with the Ideas Foundation to create a whole range of design solutions – including identity, brand communications, event, digital and merchandise – for their inaugural programme in Yorkshire with partners Leeds Playhouse, Leeds Young Film, Northern Ballet and The Hepworth Wakefield. In 2020 the Burberry Inspire programme was rolled out in New York with NYC partners Studio in a School, Reelworks and American Ballet Theatre.

The client needed what Heather McRae, Chief Executive of the Ideas Foundation, called ‘a creative magician’. The design had to appeal to teenagers and teachers and the while reflecting the iconic global brand and the aims of the Burberry Foundation. It also needed to be applied to anything from corporate reports to t-shirts, social media to runway invites.

A contemporary, timeless design treatment across all outputs was created to work inline with the Burberry brand. A bold typographic treatment was set in the Burberry Styrene typeface using inspirational messaging alongside the iconic Burberry
colour palette.

The result was a flexible identity that worked across multiple applications for the life of a 4-year project across both sides of the Atlantic.

https://www.linkedin.com/feed/update/urn:li:activity:7022269808092061696?utm_source=share&utm_medium=member_desktop

Visual Identity, exhibition graphics.

“Rachael takes the kernel of our ideas to the next level”
– Impressions Gallery

No Man's Land: Women's Photography and the First World War – a major Arts Council England funded national touring exhibition.

No Man’s Land offers rarely-seen perspectives on the First World War from women who worked as nurses, ambulance drivers, and official photographers, as well as present-day artists inspired by the conflict. Commemorating the First World War Centenary, the exhibition features historical photographs by three pioneering women alongside three artists producing images a century later.

The exhibition features never-before-exhibited frontline images by nurses Mairi Chisholm and Florence Farmborough; photographs by Olive Edis, the UK’s first female official war photographer; contemporary artworks by Dawn Cole and Chloe Dewe Mathews; and a specially-commissioned new work by artist and former soldier Alison Baskerville.

Working with the Curator, I designed the visual Identity, exhibition graphics, print and digital design materials for No Man's Land.

The exhibition, which was seen by over 100,000 people, revealed startling and heartbreaking insights into experiences of conflict, and helped create a richer and more inclusive understanding of the First World War.

Born In Bradford Book

– Art direction, book design

“Rachael’s skill and craftsmanship is inspiring.” – Bradford Institute for Health Research

The Born in Bradford project led by Professor John Wright is one of the largest research studies in the World, tracking the lives of over 30,000 Bradfordians to find out what influences the health and wellbeing of families. Using the findings to develop new and practical ways to work with families and health professionals to improve the health and wellbeing of communities.

Bradford was chosen as it is the sixth largest city in the UK, with a multi-ethnic population of more than 500,000 people. But the district suffers from high levels of deprivation as well as having some of the highest rates of childhood illness in the UK.

The 100 page casebound book chronicles the research which has taken place in the long-running project and features photographs of the participants taken over the years by Bradford-born photographer Ian Beesley alongside poetry by Ian McMillan.

The cover design, a simple graphic reference to medical research and connection and the opperlapping influences that affect health and wellbeing. Cover: G.F Smith Colorplan Adriatic blue, representing the NHS. Buckram embossed, title design set in white foil, inner pages printed on uncoated recycled stock.

Impressions Gallery

Visual Identity, graphic design.

“Rachael takes the kernel of our ideas to the next level” – Impressions Gallery

Design of visual identity and graphics for Open Out - an outdoor exhibition programme for Impressions Gallery. Launched in January 2021, a series of photographic exhibitions presented in public spaces as a response to the challenges of the Covid-19 crisis to reimagine future ways for galleries and museums to work.

– Open Out:
Stand with the People of Ukraine

Billboard designs

Large-scale photographs by Christopher Nunn offer a glimpse of everyday life in the Donbas region, Ukraine. The three individual photographs selected from the exhibition Borderland: Stories from Donbas, which premiered in the UK at Impressions Gallery in October 2019.

– Open Out:
In Which language do we Dream?
Photographs by Ruba al-Hindawi and Rich Wiles.

Billboard designs

Three, large-scale powerful photographs by Ruba al-Hindawi,
a Syrian refugee, and documentary photographer Rich Wiles,
on three prominent billboards.

The billboards offer us a glimpse into the life of the al-Hindawi family, a refugee family from Syria, admitted to the UK in 2017, under the British government’s resettlement scheme.

(Image 16 © Karol Wyszynski, courtesy Impressions Gallery)

– Visual Identity, print & digital advertising, brand comms, merchandise

“A delight to work with” – 3 Mills Studios

3 Mills Studios is an iconic production destination in the heart of London’s most vibrant creative community. Situated on an island oasis in East London, comprising 9 filming stages, 10 theatre rehearsal spaces and over 75,000 sq. ft. of filming space.

The studio space has hosted many film, TV and stage productions including MasterChef, The Third Day, The Great and The Expendables 4, as well as some incredible independent filmmakers such as Wes Anderson, Andrea Arnold, Danny Boyle, Tim Burton, David Cronenberg and Mike Leigh.

Partnering with designer Cosima Dinkel we developed a new identity highlighting their unique heritage and location in London.

Working with the Studios since 2010 we have designed everything from print and digital adverts to Studio lookbooks and merchandise.

– Visual Identity, exhibition graphics, print & digital comms

“Rachael was an integral part of the creative energy of the project” – National Science + Media Museum

The Life Online permanent gallery at the Science + Media Museum explores the story of the cultural, social, and technological impact of the internet.

Tracking the history of the internet, from the first experimental messages to the rise of modern social networking. A range of inspiring interactives and fun games explore the story of the internet, object showcases the evolution of internet and computing technology.

Working as the lead 2D designer with the museum project team to create a contemporary identity for Life Online and the overall graphic treatment throughout the gallery spaces and campaign materials.

Content was brought to life through a graphic interpretation that wrapped around the space revealing engaging digital interactives, displays and large scale graphics to communicate the complex story in an engaging and accessible way.

“A great sense of space and layout and helped create a beautifully designed, modern exhibition that visitors love.” – Curator, National Science + Media Museum

https://youtu.be/oAD_P3KA9sE?si=fJ4s7ysFV50LVIse

City Girls – Photographs of Matchday exhibition

– Exhibition graphics, print & digital marketing materials

“Professional, imaginative and responsive graphic and exhibition design services from Rachael every time” – National Science + Media Museum

Over two years, Nudrat Afza photographed hundreds of female fans at Bradford City Football Club, capturing evocative portraits and atmospheric crowd scenes which offer a glimpse of real lives enriched by football. City Girls is a celebration of the passion, commitment and camaraderie of these women and their team.

I designed the exhibition graphics and marketing materials, including exhibition posters, merchandise, event materials and digital display graphics for the City Girls exhibition at the Museum by Bradford photographer Nudrat Afza.

The exhibition included more than 70 black and white images show women of all ages and backgrounds over the course of a match day, from portraits taken before or after the game, to goal celebrations and reactions to key moments of drama. The exhibition also encapsulates perfectly Bradford’s diversity, sense of community and cultural pride.

– Identity, graphic design, print & digital comms.

“Her creative flair for the graphical interpretation, layout and design was truly brilliant” – NRN Design

– Visual Identity, graphic design, marketing materials

At the BFI Mediatheque the public can access the rarest and most eclectic films and TV programmes from the BFI National Archive.

BFI Mediatheques are multi-seat viewing stations which essentially act as a digital jukebox of rarely seen material and well-loved classics of film and television. The Mediatheque collection – currently 2,500 titles – is growing all the time.

Working alongside 3D designers NRN , I designed the visual identity, interior graphics and event materials for Mediatheque.

Visitors to Mediatheque are greeted by AB Fab's Edina and Patsy at the entrance, while a life-size pirouetting Alfred Hitchcock graphic takes centre stage spanning the full length of the 12 meter wall within the space.

– Exhibition graphics, visual identity, print.

Artist Angela Palmer set out to capture the essence of the dirtiest place on Earth and then the cleanest. The stagnant smog of the coal-producing city of Linfen, China is a world away from the serene woodland and blustery Roaring Forties winds of Cape Grim, Tasmania.

Flow Zone Education Centre
, Bough Beech Reservoir, Kent.

– Visual identity, graphic design, print.

“Rachael is diligent, fun, meticulous and immensely creative. What a combination!”
– Drinkall Dean

SES Water are one of the UK’s largest water companies, supplying water to a huge area of the South East of England. The sustainability of water is a problem that will become more and more of an issue as time progresses and we were challenged to create an experience for school groups visiting the water treatment plant to explain how water gets from the sky to the tap, the energy this uses, the environmental impact of consumers behaviour and how we can all use water more wisely.

Working alongside architectural designers Drinkall Dean and 3D & interactive designers Eclectrick to seamlessly blend the graphic design with the space, 3D and interactive elements.

We created large interactive, hands-on displays using thousands of metres of animated LEDS, models and used technology in innovative ways to create engaging and fun learning experiences along with an external trail for the outside spaces. All hands-on elements were designed to be able to be cleaned thoroughly to mitigate the risk of Covid 19 transmission.

Photography © Ady Kerry

Impressions Gallery

– Visual identity and Graphic design

“Rachael consistently produces innovative, high-quality designs” – Impressions Gallery

Design of visual identity and exhibition graphics for Open Out - an outdoor exhibition programme for Impressions Gallery.

Launched in January 2021, a series of photographic exhibitions presented in public spaces as a response to the challenges of the Covid-19 crisis to reimagine future ways for galleries and museums to work.

Being In-between by Carolyn Mendelsohnis a series of powerful photographic portraits exploring the complex transition between childhood and young adulthood. Taken as a whole, the portraits offer a highly personal insight into the dreams, desires, hopes and fears of this group of unique young women, with each girl the author of her own look and artist of her own image.

– Visual identity, exhibition graphics, print.

"On all occasions, Rachael presented imaginative and strong design solutions and worked hard to make sure they were realised, produced and delivered to the highest standard." – Harewood House Trust

The Capability Brown Festival is the first-ever nationwide celebration of the work of Lancelot ‘Capability’ Brown. It marks the 300th anniversary of his birth in August 1716.

Boasting 1000 acres of “Capability” Brown designed landscape, Harewood represents one of his most important designs. The grade 1 listed parkland has remained unchanged since it was created in the late 18th century.

In addition to the exhibition graphics, three viewing sheds were installed within the grounds, inviting visitors to experience the landscape from a different perspective.

The sheds, thematically based on the idea of looking, listening and touching landscape and nature. On the archery border, a shed with a giant camera obscura, in the West Garden, a shed with a tree growing through its roof and next to the cottage, a bird-watching shed.

The sheds were given a playful typographic treatment using excerpts from a poem by David Lewis, ‘The Landscape’ 1815.

https://30years.harewood.org/projects/2016-3-sheds/

– Branding, guidelines, print, digital.

Hidden Treasures is a project run by the Collections Trust which brings Museums and Galleries together through events and workshops that showcase items in their collections not usually on display to the public.

After a very successful first year they needed a new brand and design communications to raise their profile. Working with designer Cosima Dinkel we designed a fresh identity for the project to reach new audiences.

– Visual identity, exhibition graphics, print.

“On all occasions, Rachael presented imaginative and strong design solutions and worked hard to make sure they were realised, produced and delivered to the highest standard.” – Harewood House Trust

To coincide with the national Chippendale 300 celebrations to mark the tercentenary of the birth of Thomas Chippendale, Designer, Maker, Decorator will showcase Chippendale’s work at Harewood House.

Thomas Chippendale (1718 – 1779), born just down the road from Harewood in Otley, was one of 18th century Britain’s finest and most innovative furniture makers.

Designer, Maker, Decorator offers a new way of looking at his work and a story unique to Harewood, and for the first time, will explore the variety of skills and activity carried out by Chippendale to form the interiors of Harewood House.

In 1767, Chippendale began what was the largest and most lucrative commission of his career, offering a bespoke service to furnish the newly built Harewood House.

– Visual identity, exhibition graphics, print.

"On all occasions, Rachael presented imaginative and strong design solutions and worked hard to make sure they were realised, produced and delivered to the highest standard." – Harewood House Trust

Victorian Harewood: a series of exhibitions celebrating Victorian life and society at Harewood. 

Domestic Order and Grand Designs. Louisa, 3rd Countess of Harewood, introduced great changes to the House during the Victorian era, many by the architect Sir Charles Barry. This exhibition explores Harewood’s story in the context of the Victorian era, a time of huge change and innovation.

Snapshot: The life and times of Florence Bridgeman, 5th Countess of Harewood. Recently digitised photographs taken by Florence Bridgeman in the late Victorian and early Edwardian eras give an insight into the world of the Lascelles family and their friends.

Victoria – a Costume exhibition. A display of historically accurate costumes worn in the successful ITV period drama Victoria which used Harewood as a key location in Series 1.

– Graphic design, wayfinding, signage.

Learn out about the rich legacy of industrial innovations, scientific discoveries and ideas that started life in Manchester and went on to change the world.

From revolutionary wheels to sustainable travel, find out more about Manchester's engineering heritage and how the city has shaped the future of modern-day movement. 

Design of new graphics and improvements to existing scheme to enhance the Revolution Manchester Gallery at MOSI.